Continued from Part I:
After YouTube’s response to Carlos Maza’s Twitter-Storm, that Steven Crowder’s content did not violate the company’s terms of service, the Vox journalist/activist unleashed a slew of accusations against the video platform that it was protecting ‘monsters, bigots, and bullies.’
He once again demanded that Crowder be removed from the platform.
YouTube then became target by Left-leaning news networks, accusing the Big Tech company of condoning the bullying of members of the homosexual community during Gay Pride Month.
After the backlash, YouTube released a followup in which they clarified that Steven Crowder’s channel would be demonetized until he took down advertisements for a shirt that reads “Socialism is for F*gs.” The asterisk in the shirt is a small graphic of a fig. The shirt also features Communist revolutionary Che Guevara, who was captured and killed in the town of La Higuera. The town’s name translates to “The Fig Tree,” hence the “Socialism is for F*gs” shirt. It is meant to be controversial and is meant to get as close to “the line” as one can get without actually crossing it.
This did not sit well with Carlos Maza, who then made several ominous Tweets that suggested that YouTube’s advertisers be targeted. This is where the Vox Adpocalypse comes into play.
Advertisers tend to only want to advertise on non-controversial platforms that will not give their companies or brands a bad reputation. What the Vox journalist tried to do was accuse YouTube of being anti-LGBTQ and of promoting a channel that openly mocked the LGBTQ community.
In response to these new attacks, YouTube announced that they had updated their terms of service and the company deleted hundreds of channels that they determined to have violated the newly established, and very vague, rules about hate speech.
These channels included people who play video games, people who merely commented on non-political societal events, and even a historical channel that simply chronicled the rise and fall of the Third Reich.
The Vox Adpocalypse had a big impact on content creators within the YouTube community, yet Steven Crowder seemed to have only prospered from the situation.
A a result of the tactics from Vox to silence a conservative-libertarian voice, Crowder’s “Mug Club,” a subscription-based service , saw record growth. Meaning, even though Crowder’s YouTube channel was demonetized, he still benefited from those who signed up for his Mug Club as a show of solidarity.
This is just a brief overview of what happened during the infamous Vox Adpocalypse.
The backlash against Vox from the YouTube community was fierce. Many videos from people on the Left and Right as well as those who were non-political weighed in on the issue with most taking issue at the “fascistic” tactics taken by Vox’s journalist. One of the clearest and most critical responses came from journalist Tim Pool: